For my Advertising & Public Relations final project, my team including myself, Riley Queen, Taylor Jack, Logan McCoy, and Alex Skinner partnered with Tudor’s Biscuit World for our ad campaign proposal. Our client, Christina McCune, is the current marketing director for Tudor’s Biscuit World in Nitro, WV. Christina presented to us an idea for our ad campaign, which included partnering with Hatfield & McCoy for a four-wheeler giveaway which will take place in the Spring of 2018. The ultimate goal of the giveaway is to target a younger demographic audience and increase brand awareness. Also, by holding the giveaway at the Hatfield & McCoy location, Tudor’s will be given expansion opportunities further south and into surrounding states such as Kentucky and Virginia.
Tudor’s is currently based in the state of West Virginia with very few locations in Kentucky, Ohio and Virginia. Tudor’s presented to us the problem of lack of expansion opportunities. Tudor’s currently frequents Facebook and television ads; however, by doing this they are focusing on an older age demographic such as retirees. Therefore, my group created an ad campaign proposal to help them with additional advertisements for the ad campaign by frequenting social media outlets, newspaper ads, billboard ads, television commercials, and more. Reaching our target audience and even expanding our market to a younger aged demographic is our biggest goal in order to make the giveaway successful!
As I mentioned, the four-wheeler giveaway will be held at Hatfield & McCoy’s riding trail. The campaign is sponsored by Mountain Dew, which will be providing Tudor’s with a $10,000 four-wheeler to giveaway to one lucky winner. Entering into the giveaway is simple and a purchase is not required to enter. All one has to do is walk into any Tudor’s location, fill out an information card as shown below, and submit it in-store.By doing this, Tudor’s hopes to increase the number of customers who walk through their door daily. Though a purchase is not necessary, walking away from a delicious home-style cooked meal will be tempting. More than likely, the consumer will be inclined to dine-in after entering into the upcoming giveaway. Either way, its a win-win for not only Tudor’s Biscuit World, but also for the
” Start Your Day the Homemade Way and Enter Into Tudor’s Biscuit World Four-Wheeler Giveaway! “
Examples of Ads for newspaper, social media, etc:
Caption: Stop by Tudors for a great start to your adventurous day. Enter in-store for a chance to WIN!
Keywords: ADVENTURE, OUTDOORS, RECREATION, FOUR-WHEELER, BREAKFAST